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About the project
Following its acquisition of Payex in Malaysia, Indonesian fintech company Xendit was preparing to introduce its brand to the Malaysian market at SIDEC 2025. The project required digital content and event experiences to build brand awareness and support the launch.
What we did
Within a tight timeline, we produced lift-screen videos, a brand introduction showreel and videos tailored to the event’s screen dimensions. We also created an iPad launch interface with a swipe gesture coordinated with video playback on the main screen, alongside an interactive game for the event booth.
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